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To be open 24/7 or not to be? That is the question.
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With the over-saturation of cosmetic-based practices within all markets, practice owners are continually looking for new ways to maintain their patient base and keep them engaged. An online store could be a great option to generate revenue and maintain patient interest.
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Stop discounting, start cross-promoting
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While offering large discounts will likely bring in a few people, perhaps even a lot, rarely will it have any real impact on your sales in the long run. It is time to turn your focus towards a different model: the cross-promotion.
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We want to hear from you!
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Have comments or questions about the eNewsletter? Contact us!
The Aesthetic Guide and The Aesthetic Channel editor, Erin Velardo at
erin.velardo@ubm.com
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